Center of the Plate Specialist
Company: US Foods
Posted on: September 24, 2022
Join Our Community of Food People!
The primary purpose of this position is to increase sales and
penetration of the COP category by providing category expertise and
selling both independently and jointly with Territory Managers
(TMs) through the following: consultative services to aid customers
through improved utilization of the category; sales force training;
conducting product demonstrations to increase category and product
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Responsible for driving penetration and growth of assigned
categories through consultative sales activities with targeted
customers both independently and with Territory Managers.
Provide product expertise and sales support for all aspects of the
category including promotional opportunities, product information,
suggested pricing, competitive information, and menu ideas
prioritized for top penetration opportunities to achieve Division
case growth objectives for category, as well as, realize Exclusive
Brand (EB) conversion opportunities.
Drive KPIs across category (including sales case growth, category
penetration, EB penetration, and TM feedback) and competitive
market pricing; work with TMs to refine product offering, order
guides and potential pricing for new accounts.
Support category specific product conversion activities, and new
item sales opportunities based upon product margins, features and
Assist TMs in opening new accounts with highest potential;
accompany TMs on high potential accounts' visits to provide
specific category expertise. Train TMs, focusing on top penetration
priorities and utilizing hands-on product and printed materials
during monthly sales meetings and one-on-one opportunities in the
field; coach TMs during work withs.
Develop and present selling and relevant training materials in
conjunction with Category Management and Training functions.
Demonstrate product use and/or menu applications at Market and
Customer locations providing consulting expertise to customers on
the key product considerations, product features/benefits and
usage/preparation of the product.
Assist in category growth by acquiring and providing marketing
intelligence and customer feedback on product offerings, pricing,
trends and innovations in the market; provide input into marketing
/ selling materials and events at the Market and assist Category
Management with sourcing and inventory requirements.
Promote and provide business solutions to top customers, passing
potential leads to Business Solutions' team and facilitating a
Answer (limited) product questions from the TMs via phone or
Provide (limited) support to TMs in selling activities for
Internal: Category Management, Sales (TMs, DSMs, RSMs, VP Sales),
Chef, Sr. Pricing Analyst
External: Customers, Vendors
Education/Training: High School diploma or equivalent required;
Bachelor's degree preferred.
Related Experience: 5 years experience in COP category; must
possess deep, comprehensive product knowledge in COP; culinary
--- Consultative selling skills preferred.
--- Possesses strong verbal and written communication skills, as
well as solid interpersonal, presentation and training skills
--- Foodservice experience preferred, but not required.
EOE Race/Color/Religion/Sex/Sexual Orientation/Gender
Identity/National Origin/Protected Veteran/Disability Status
Keywords: US Foods, Cedar Rapids , Center of the Plate Specialist, Other , Coralville, Iowa
Didn't find what you're looking for? Search again!