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Area Director, Business Development - Eastern Iowa

Company: Kindred Healthcare, Inc.
Location: Cedar Rapids
Posted on: November 22, 2021

Job Description:

We are continuing our COVID-19 best practices. You may expect to have more digital experiences in the Kindred interview process.
Description

Area Director of Business Development - Eastern Iowa-- JOB SUMMARY: The Area Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospitals/Units. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team. Job Specific:

  • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
  • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
  • Will be the managing director over the clinical liaison and admissions teams.
  • Must have a strong understanding and ability to work in all business development roles, as needed.
  • Develops and manages the marketing department's operating budget.
  • Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.
  • Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.
  • Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
  • Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.
  • Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.
  • Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.
  • Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
  • Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.
  • Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.
    Qualifications

    QUALIFICATIONS:
    • Bachelor's Degree in Business, Marketing or Clinical discipline.
    • MBA preferred.
    • Minimum of 5 years' experience in healthcare management preferred.
    • Excellent skills needed in forecasting, market based planning, communications and public relations.
    • Valid driver's license and clean driving record What is unique about the level of care at an Inpatient Rehabilitation Facility? The unique thing about our level of care is our goal is to get our patients back to normal, or as close to their normal by the end of their stay with us. We are overjoyed by patients that come in that are unable to move their limbs, and just within a few weeks, they're able to walk out our doors. We have a celebration for each and every patient that achieves this goal. Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond. Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options. 401(k) Plan Employees can contribute pre-tax dollars through payroll deduction. Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program. Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices. Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care. You have high standards. So do we. Find your future with Kindred, the nation's largest specialty hospital company. A career here will allow you to learn, thrive and grow in a positive and supportive environment where your input matters. Join us and see all that you can accomplish when you combine your talent, skills and dedication with a highly successful and compassionate healthcare leader. Get the latest job openings based on your interests, skills and background sent directly to your inbox. Connect with Our Recruiters Share some preliminary info about yourself and we will contact you to discuss your interests and career and future opportunities.

Keywords: Kindred Healthcare, Inc., Cedar Rapids , Area Director, Business Development - Eastern Iowa, Executive , Cedar Rapids, Iowa

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