Area Director, Business Development - Eastern Iowa
Company: Kindred Healthcare, Inc.
Location: Cedar Rapids
Posted on: November 22, 2021
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Area Director of Business Development - Eastern Iowa-- JOB SUMMARY:
The Area Director of Business Development is responsible for the
development and implementation of business and marketing plans for
the Rehabilitation Hospitals/Units. Candidate will establish
strategic marketing plans in collaboration with senior leadership
to achieve the facility's objectives. This position designs and
maintains a system for strong relationships with Managed Care
Providers, Medicare, Case Managers, other payers, and appropriate
hospital personnel to accomplish the development and maintenance of
a strong and successful patient referral network, and beneficial
reimbursement arrangements. The Director of Business Development is
responsible for the overall management of the Marketing and
Admission Team. Job Specific:
- Implements a comprehensive business plan to ensure Census and
Mix Forecasts are met and/or exceeded. The business plan will
include and identify internal and external targets (by specific
referral groups and percentages); insurance rate targets (averages)
and action plans to evaluate the effectiveness of the Clinical
Liaison Team. The business plan will be accessed and updated no
less than quarterly to ensure that all business indicators are
- Ensures comprehensive external information is gathered on a
continual basis with regard to markets, customers and
- Will be the managing director over the clinical liaison and
- Must have a strong understanding and ability to work in all
business development roles, as needed.
- Develops and manages the marketing department's operating
- Develops, organizes and maintains a data base system for
decision support information including identification of community
needs; demand forecasting; utilization of programs and services;
competitive analysis; medical staff utilization trends. Utilizes
software tools including the Kindred Hospital information systems
together with internal data and external data base information for
- Serves as a liaison between Financial Services, Information
Systems, and Business Development as it relates to internal data
gathering and distribution of demand and utilization data. Designs
control systems to measure effectiveness and results of market
development and penetration.
- Ensures appropriateness of patient selection; assists
patients/families in making informed admission decisions.
- Create and implement comprehensive marketing plans and programs
annually and on an as needed basis for the facility's long and
short term goals.
- Compares research findings on local, regional and national data
in order to identify areas for potential cost and quality
improvement by product-line and physician practice patterns.
- Establishes planning links with other health care organizations
and agencies in order to obtain research information. Evaluates
opportunities for joint or shared programs, coordinates written
data-oriented external agency surveys to gather best local
- Interfaces directly with managed care providers, key physicians
and other program delivery personnel providing expertise in the
development and implementation of business plans, situation
analysis documents and feasibility studies to evaluate
opportunities for new joint or shared program and/or service
offering, and new product-line development, product enhancement and
product differentiation in the competitive market environment.
- Consistently interfaces with Referral Sources, Case Managers
and Managed Care Providers to create to achieve maximum revenue
generation for the hospital while maintaining environment of
quality care for the patient.
- Maintains a measure and tracking system delivering timely
reports and presentations on a regular basis. Provides specific
feedback to CEO/COO on performance achieved on a monthly and
- Bachelor's Degree in Business, Marketing or Clinical
- MBA preferred.
- Minimum of 5 years' experience in healthcare management
- Excellent skills needed in forecasting, market based planning,
communications and public relations.
- Valid driver's license and clean driving record What is unique
about the level of care at an Inpatient Rehabilitation Facility?
The unique thing about our level of care is our goal is to get our
patients back to normal, or as close to their normal by the end of
their stay with us. We are overjoyed by patients that come in that
are unable to move their limbs, and just within a few weeks,
they're able to walk out our doors. We have a celebration for each
and every patient that achieves this goal. Benefits & Recognition
Our goal is to offer valuable compensation and incentive programs
that enables us to attract, reward, retain, and motivate highly
qualified individuals. Compensation can include bonus plans and
recognition for going above & beyond. Healthcare We offer a variety
of Health Savings Account (HSA) and PPO plan options. 401(k) Plan
Employees can contribute pre-tax dollars through payroll deduction.
Paid Time Off Your work/life balance is important to us. We offer
our employees a flexible Paid Time Off program. Wellness Program We
offer tools, resources and support for weight loss, stress
reduction, smoking cessation and making overall healthier choices.
Community Community involvement is consistent with our company's
principles and with our mission of customer service and quality
care. You have high standards. So do we. Find your future with
Kindred, the nation's largest specialty hospital company. A career
here will allow you to learn, thrive and grow in a positive and
supportive environment where your input matters. Join us and see
all that you can accomplish when you combine your talent, skills
and dedication with a highly successful and compassionate
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Keywords: Kindred Healthcare, Inc., Cedar Rapids , Area Director, Business Development - Eastern Iowa, Executive , Cedar Rapids, Iowa
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