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Marketing Communications Director

Company: GreenState Credit Union
Location: North Liberty
Posted on: February 23, 2021

Job Description:

GreenState Credit UnionMarketing Communications DirectorUS-IA-North LibertyJob ID: 2Type: Exempt Full-Time# of Openings: 1Category: MarketingGreenState Credit UnionOverviewThis position is responsible for creative strategies that drive acquisition, retention, and go-to-market of new or existing products or capabilities and support the long and short-term business objectives of the organization. This role works across multiple departments to manage GreenState's external communications, including e-mail and direct mail to achieve business results. Salary range for this position is $85,756.50 - $128,634.75 with a progressive benefit package. ResponsibilitiesPerforms essential duties and responsibilities in the following areas which may include but are not limited to those listed and are subject to change.

  • Adheres to the Credit Union's core values and Service Standards in carrying out GreenState's mission and vision.
  • Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
  • Ensures confidentiality of member information.
  • Coordinates, writes, edits, and manages GreenState's mass communication efforts, including Writing, Auditing, Indexing, Cataloging, information distribution and managing the calendar of communications.
  • Understands performance trends and identifies opportunities.
  • Partners with departments to successfully execute marketing plans.
  • Works as a digitally engaged individual with proven competencies to continuously use, learn and teach others new technologies and marketing disciplines.
  • Collaborates and partners with business leaders and other cross-functional teams to proactively seek marketing solutions to business problems, drive effective communications and prioritize initiatives and resources.
  • Manages digital marketing communications for retail, commercial, wealth management, insurance, and mortgage sales efforts.
  • Writes and distributes GreenState's digital newsletter.
  • Supports a diverse and inclusive work environment. Qualifications
  • BA degree in Marketing, Communication Arts, Journalism, or related field.
  • 5 + years of experience in marketing, preferably for a financial institution.
  • Ability and willingness to work significant additional hours as demanded by the workload and the credit union's rapidly changing competitive environment.
  • Ability to coordinate and prioritize large, detailed project requirements and schedules. Will often be required to oversee and direct several projects at once.
  • Attention to detail, and high scanning accuracy with special emphasis on proof reading and layout review.
  • Strong interpersonal skills required for internal and external Credit Union communications.
  • Proficiency in a variety of PC software programs, including the Microsoft Office application suite.
  • Excellent organizational and written communication skills.
  • Must be bondable.Reporting RelationshipReports to the Executive Vice President/Chief Marketing Officer.Supervisory ResponsibilitiesThis position does not have any direct supervisory responsibilities.Equal Opportunity Employment StatementGreenState Credit Union is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Keywords: GreenState Credit Union, Cedar Rapids , Marketing Communications Director, Executive , North Liberty, Iowa

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