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Senior Web Content Writer

Company: Stamats Communications Inc.
Location: Cedar Rapids
Posted on: February 16, 2020

Job Description:

Stamats, an integrated marketing communications company, is looking for an experienced Senior Web Content Writer to create content for and lead enterprise digital content projects. This person will present content in a hierarchy process and infuses client content with digital best practices, from SEO and conversion strategy to informational storytelling and creation of streamlined user journey pathways.--You will collaborate with the entire project team, including client stakeholders, digital project managers, researchers, analytics experts, UX designers, and Stamats executives. While this role focuses on the user experience and searchable content, you will also have opportunities to create content and strategies for social media, blogs, internal content marketing, and more.This individual will build on the Stamats reputation of exceptional delivery and expand our engagements to deliver increased value.This person will:Be confident in their expertise and always open to learning, evolving, and collaborating (you aren't married to your writing, but you'll defend best practices)Become an expert on the client's content project and what it takes to meet/exceed their content goals while maintaining project profitabilityDeliver content that reflects the client's brand, tone, and personas while supporting the achievement of audience- and business-centric conversion goalsCreate and implement editorial calendars and content project timeline trackersWrite digitally optimized content for enterprise website content plansDevelop thoughtful, engaging, audience-centric, search-optimized content that drives conversionsWork in an agile environment, managing and creating content for multiple projects concurrently (with limited supervision, you must sort out your priorities)Maintain knowledge of all current and upcoming activity with the client projectManage day-to-day content task updates and troubleshoot client issuesEdit colleagues' and clients' writing in a constructive and collaborative mannerBe comfortable delivering and receiving feedback and looking for solutionsParticipate in virtual and on-site client meetings, interviews, and presentations (with occasional travel)Contribute to the overall Stamats culture with an energetic, positive attitude and curiosity for continuous learningThis position requires:A working understanding of best practices in website content strategy, accessibility, user journeys, and designA completed bachelor's degree or higher in English, Journalism, or a related fieldPassing an internal content writing/optimization skills test3-5 verifiable samples that illustrate your working understanding of writing, editing, content strategy, content optimization, and understanding of digital content best practices5+ years of experience creating digital content for client websites in an agency environment3+ years of experience working on large-scale content strategy, SEO, creation, and implementation projects3+ years of experience working with a Content Management System3+ years of experience managing tasks and general understanding of content project management principlesAs a bonus, we are looking for someone who:Can conduct client site content audits/assessmentsCan strategize and create miniature site structuresHas HTML and CSS knowledgeHas experience working in higher education, healthcare, or B2B industriesUnderstands Google AnalyticsExperience crafting user journeysThe Senior Web Content Writer will work from our Cedar Rapids or Minneapolis offices.recblid illlsr7xi4s7olkbz66fabr85gy20g

Keywords: Stamats Communications Inc., Cedar Rapids , Senior Web Content Writer, Advertising , Cedar Rapids, Iowa

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